🌍 What’s the Problem?
Hype creates pressure.
Whenever a promising technology is heavily marketed or widely discussed, people fall into three groups (aside from the skeptics):
early adopters
reasoned adopters
those trying to jump onto the moving train
Companies, being run by people, follow the same pattern — with far higher stakes.
🧩 How Do Most People Solve It?
Companies tend to be cautious at first.
They wait, watch competitors, then try to catch the train when it’s already moving fast.
Is this bad?
Yes — but not only because competitors have a head start.
The real danger is the rush that follows.
By the time a company decides to “jump in,” everything is already on fire:
plans are improvised
expectations are inflated
budgets are unlocked too quickly
execution becomes reactive
Competitors spend thousands and make it work.
You spend millions and still struggle.
🌱 Why Doesn’t It Work?
It starts with FOMO.
That leads to rushing.
Rushing leads to a chain reaction of avoidable mistakes:
hiring the wrong people
hiring more people than needed
paying above-market rates
unclear or inflated goals
an inability to admit early failure
sunk-cost thinking
In plain language:
It sounds like an obvious business mistake — something no rational leader would allow.
But it happens automatically.
Quietly.
Gradually.
Like an IFTTT chain reaction: once it starts, every next step feels justified until everything collapses.
🧠How Can You Solve It Differently?
The strategic truth is simple:
You’re behind.
Trying to catch up through speed alone only deepens the gap.
You need tactics, not adrenaline.
This is the worst possible moment for emotional, impulsive decisions — even if your brain wants to switch into “react quickly” mode.
What works instead:
a cold mind
practical choices
precise improvements
learning from early adopters’ mistakes instead of repeating them
Cut corners intelligently.
Avoid avoidable failures.
Enter with focus, not frenzy.
⚙️ Start Improving the Process Now
Here’s how to reset the approach and regain control:
Hold a narrow alignment meeting with people who understand the target technology (usually engineering leads or domain specialists).
List the top 5 fast, realistic ways your business can benefit from it. Not everything must be customer-facing — internal automation and optimization count too.
Discuss with stakeholders:
product team (if customer-facing)
the relevant department (if internal)
Define short-term KPIs and agree on a date to validate outcomes.
Discard anything requiring more than 3–6 months to show value.
Pick the 1–3 highest-impact options and let the teams execute.
This approach ensures your process stays:
budget-controlled
progress-trackable
goal-measurable
tactically flexible
And you maintain a list of ready-to-execute ideas, allowing for calm, prepared pivots when KPIs show that another initiative isn’t working.
đź’¬ Your Turn
If you’ve had to make decisions under hype pressure, I’d like to hear your experience — what worked and what you'd change next time. I read every email and DM.
